The Field Manual
Search shifted from ranked links to synthesized answers, and most small businesses aren't built for it yet. This is the practical work of catching up: what to fix first, what actually earns a citation, and what to ignore.
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Research · Q3 2026New
A quarterly report on how AI search is actually growing, the adoption numbers, the unsettled terminology (AEO, GEO, LLM optimization), and what it means if you haven't started yet.
Read the report →Free download
A free 27-point Google Business Profile checklist. See exactly where your profile has gaps and what to fix first, in about ten minutes.
Get the free checklist →Free download
A free 21-point checklist across Foundation, Entity Authority, and Citability. Built on real platform testing across ChatGPT, Google AI Overviews, and Gemini.
Get the AI visibility checklist →Lab Report #1
We tested 28 Tampa Bay acupuncture practices across ChatGPT, Google AI Overviews, and Gemini. Here's who got cited, and why.
Read the report →How customers find businesses through ChatGPT, Google AI Overviews, Gemini, and Perplexity, and what to do about it.
The free local visibility lever most small businesses leave half-finished.
What a small business website and its footprint across the web actually need to signal to be trusted, not just look right.
Local context for the businesses we work with every day.
Reading the guide is one thing. Doing the work is another. If you'd rather have a partner than a reading list, we should talk.
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