Home / Field Manual

The Field Manual

How small businesses get found in the age of AI search.

Practical guides for small business owners working out how to be found in the age of AI search. No theory. No jargon. Just the work, written down.

01 /

AI search & answer engines

How customers find businesses through ChatGPT, Google AI Overviews, Gemini, and Perplexity — and what to do about it.

02 /

Google Business Profile & local search

The free local visibility lever most small businesses leave half-finished.

How to pick the right Google Business Profile categories
Coming soon
Getting Google reviews without being annoying about it
Coming soon
03 /

Websites that work in 2026

What a small business website actually needs to do now — and what to ignore.

The small business website mistakes that cost you AI visibility
Coming soon
When to redesign your website (and when to just fix it)
Coming soon
04 /

For St. Petersburg & Tampa Bay businesses

Local context for the businesses we work with every day.

Web design for St. Petersburg wellness studios
Coming soon
Web design for St. Petersburg restaurants & food businesses
Coming soon

Want help applying any of this to your business?

Reading the guide is one thing. Doing the work is another. If you'd rather have a partner than a reading list, we should talk.

Book a call