New research and guides, published as the work happens.
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See all servicesNobody discovers a business in one place any more. They search Google. They check Maps. They ask ChatGPT. They read the reviews. Then they land on your website and decide in about ten seconds. I look at that whole path and show you where it breaks.
Take the two-minute self check for an instant read on where your discovery path may be breaking. Or have me investigate it properly, by hand, for free.
Ten quick questions. Instant result. No email, no score out of a hundred, no PDF in your inbox three days later.
First, open a private window
Three of these ask you to go search. Google and ChatGPT both personalize results, and you have visited your own website more than anyone alive. Signed in, they will show you your business whether or not a stranger would ever see it. Run those searches in an incognito or private window, signed out, or your result will be flattering and wrong.
Your biggest gap
What I’d investigate first
That’s what ten questions can tell you. The Answer Visible Check goes further. I run the searches, go through your Google profile, test the AI engines, read your site the way a stranger would, and tell you what I’d do first, and whether the site you have is worth keeping.
Have Lindsay check my businessFree, One page, Back within two business days
Most checks look at one thing and call it a diagnosis. AI visibility. Or your Google profile. Or your page speed. But your customers move through all of it in one go, and the break is usually somewhere nobody was looking.
Findability
What happens when someone searches for what you sell rather than your business name. That is the search that brings you strangers.
Google presence
Business Profile completeness, categories, reviews, the local pack, and whether your details say the same thing everywhere they appear.
AI presence
Whether ChatGPT, Gemini, Google AI Overviews, and Perplexity understand who you are, and know when to recommend you.
Website clarity
In ten seconds, can I tell what you do, where you do it, who it is for, and why anyone should trust you. If I cannot, a stranger cannot.
Trust signals
Reviews, credentials, proof, a real About page, citations, and whether your business looks like the same entity across the open web.
Conversion
Once somebody has found you and decided they like you, is there an obvious next move, or do they have to go looking for one.
Technical foundation
Whether the page can be read at all. Schema, indexing, rendering, platform limits, the things that gate everything above.
Every one of these is checked by hand. There is no instruction manual for this yet, so I test it myself and tell you what I found, in plain language, including the parts that are working fine.
Five questions. Under two minutes. Your one-page diagnosis back within two business days.
Nobody reads a 47-page audit, including the person who generated it. You get a single page you can act on, and I will walk you through it if you want.
What’s working
Three things you are already doing right, so you stop paying someone to fix them.
Where you’re disappearing
Three places in the path where people looking for what you sell are not finding you, or are finding someone else.
What I’d do first
In order. Not a backlog of forty items, the two or three that move something.
Your website
A straight answer on whether the site you have can get you there, with what each path would cost. Sometimes the answer is keep it and don’t hire me.
Your biggest opportunity
The one thing I can see that you probably cannot, because you are inside it every day.
The product here isn’t the check. It’s the judgment call at the end of it. A tool can list what is missing. It cannot tell you whether the thing you already own is worth saving.
Neither, and that’s the point. Audits pick one layer and grade it. Your customers move through all of it in one go: a search, a map, an AI answer, your reviews, then your site. I follow that whole path and tell you where it breaks, then give you a straight call on whether the site you have can carry it. AI is part of the check. It isn’t the product.
Yes. No card, no trial, no “free if you sign up for something.” A real person spends about an hour on each one. It’s the clearest way to show what I do, and most founder-led businesses have never had anyone look at the whole path at once.
You get one page, written in plain language: what’s working, where you’re disappearing, what I’d do first, a keep/fix/rebuild/expand call on your website, and the biggest opportunity I can see. If something in it makes you want to talk, there’s a link to book a call. If not, that’s the end of it. One follow-up email a week later to make sure you got it. Then nothing. I’m not going to stalk your inbox.
No. Tampa Bay businesses get prioritized because I know the market, but I’ll run the check for any founder-led business in the US.
Each one is about an hour of actual human work: running the searches, going through the Google profile, testing four AI engines, reading the site the way a stranger would, and writing it up. Twenty-five a month is what one person can do well without it turning into a template.
You can. The tradeoff is real: discovery is built on signals that compound over months, reviews, citations, structured content, entity consistency. Every month a competitor spends building that foundation is a month you’re not. The check costs nothing either way, so there’s no upside to putting it off.
I am. A veteran with a background in web design, development, and search optimization. Every check is done by hand. No interns, no offshore team, no AI-generated reports about AI search. I found the irony unacceptable.