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See all servicesI'm a Coast Guard veteran, and my job was search and rescue: finding people who couldn't be found. Now it's the same job, pointed at businesses their customers are looking for and can't see. One person, start to finish, working with a limited number of clients in each industry. Also, I'm a lot more fun than most people who talk about schema markup for a living.
I'm Lindsay Smith. I started Answer Visible after 15 years in web and marketing, including 6+ years in enterprise cybersecurity and compliance, on top of hands-on work designing websites, writing code, and earning visibility across the full stack of modern search: traditional SEO, local SEO, answer engine optimization (AEO), and generative engine optimization (GEO). That hands-on experience is backed by HubSpot Academy's AEO Fundamentals certification, on top of years spent doing the work.
That mix matters. Most agencies do one piece and outsource the rest. Most freelancers do design without strategy or strategy without execution. Here, the same person handling positioning is writing the schema, reviewing the build, and watching how the site performs in ChatGPT a month later. See it in action.
The same person who scopes the work executes the work.
For eight years I served in the United States Coast Guard as an Operations Specialist, working Search and Rescue. Radios, radar, and plots. When a call came in, my job was to keep the person on the other end of the radio calm, work out where someone was, and get them found as quickly as possible.
The Coast Guard gave me some great stories. Ask me about the cake frosting at sea sometime. But what really stuck with me was the method: assess the situation, decide what matters, put it in order, and execute, usually on incomplete information with a clock running. That’s still how I work a messy website.
Then came fifteen years in web and marketing, six-plus of them in enterprise cybersecurity and compliance, plus the hands-on work: designing sites, writing code, analytics, search strategy. Different industry, same job underneath. Make sure the right people can find the right thing.
My degree is a BFA in Digital Arts & Multimedia Design, and web design is where I cut my teeth as a junior designer. That matters more right now than it used to. A lot of websites, including plenty built by agencies, are being generated by AI, and they’re starting to all look alike. Mine aren’t. I’m not a template shop, and AI doesn’t design my sites. I do, and I build them myself. I’m a human, and I’ll always be one. (More on that here.)
Then search changed. AI answers started standing in for the list of blue links, and most of the founder-led businesses I care about had no idea it was happening to them. That’s why Answer Visible exists.
This time it isn’t a mariner in distress. It’s a business owner.
Good visibility for a founder-led business requires more than one discipline: design, technical SEO, local search, content, and increasingly AI search all have to work together. I have hands-on experience across all of them.
BFA in Digital Arts & Multimedia Design, and years of work designing modern, fast, brand-grade websites. From one-page positioning sites to multi-template content systems.
Most websites I build are hand-coded from scratch, because that’s what AI reads best. For online stores, I pick the right platform case by case, including Shopify when a business needs real inventory management. I’ve also worked in WordPress since 2011, so I can fix and maintain older sites. Schema written by hand, not generated by a plugin.
The foundational layer: technical SEO, on-page optimization, content strategy, link earning, the unglamorous work that still matters.
Google Business Profile, local citations, review management, and the entity authority work that gets founder-led businesses into the local pack.
Structured data, question-shaped content, and the technical work that gets a founder-led business cited in ChatGPT, Google AI Overviews, Gemini, and Perplexity answers.
The broader practice of being surfaced by generative AI. Overlapping with AEO but extending into how large language models decide what to cite and recommend from the open web.
Most web work still aims at ranking in Google's blue links. I aim at the answer itself, because more buyers now ask ChatGPT, Google AI Overviews, Gemini, or Perplexity before they open a search page.
That changes how I build and how I measure. I hand-code static sites AI crawlers can read completely. For clients on the Growth Plan, I report on citation rate, share of AI voice, and AI referral traffic instead of keyword position. Every recommendation comes from my own citation testing on real sites. I publish that research, and I track visibility against a fixed set of real customer questions each month, reported as an average across the whole set rather than a single lucky check.
Walk down any commercial strip in St. Pete. The pizza place that's been there twenty years. The pilates studio the founder built with her own hands. The accountant whose clients trust him with their life's savings. The brewery that knows every regular by name.
These businesses are the spine of every American town. And right now, most of them are getting outranked in Google by SEO-spam farms in other states, and ignored entirely by ChatGPT because nobody ever set up their schema or their Google Business Profile or wrote a single citable page about who they are and what they do. I published research on exactly this pattern across Tampa Bay acupuncture practices. 11 of the 28 practices weren't cited once across any platform.
That's the work. Not chasing vanity rankings. Making sure the businesses that have earned it can be found.
Get the business you deserve.
Engagements aren't packaged or delegated. There's no account manager between you and the person doing the work. I keep it intentionally small because that's what it takes to do this kind of work well.
That also means I don't take every client who reaches out, and I work with a limited number of businesses in each industry at a time. If you're an established business that's good at what you do and ready to be the one customers find first, we'll probably get along great. If you're shopping for the cheapest bid, I'm happy to point you to someone who's a better fit.
I sweat the small stuff, on purpose. In Coast Guard boot camp, my company once spent a couple of hours searching an entire football field for six staples and a paper clip. We found every single one. I bring that exact energy to a missing piece of code or a small website mistake that’s quietly costing you customers.
I’m competitive. Former NCAA DII athlete. Two national championship appearances in rugby. I never really stopped keeping score. Which is great news if your competitor is the one ChatGPT recommends right now. I take that personally.
I’m a former CrossFit coach. Which makes me good at two things: breaking a big goal into steps you can do, and cheering you on while you do them.
I’m from Iowa. Iowa nice is real, and I’m living proof. I’ll always tell you the honest truth about your website, but I’ll deliver it like I’m dropping off a hot dish. Fair warning: I may also make a few corn-y jokes along the way. I can’t help it. It’s in my roots.
I’m DJ Lindzz. I love putting together melodic house sets. Reading beats and reading code have more in common than you’d think. Both come down to finding the pattern and knowing exactly what should come next.
You might spot me downtown. I love to longboard, and you’ll often find me rolling around downtown St. Pete on my 37-inch drop deck cruiser. Just look for the bright yellow wheels.
Ask me about Juice. Juice is our unofficial mascot, and an African fat-tailed gecko.
I’m a real person, and you’ll talk to me. Not a sales rep, not a chatbot, not an account manager. If you like working with people who are good at what they do and don’t take themselves too seriously, we’re going to get along.
Serious about the work. Not so serious about everything else.
Nothing else competes for the hours. Websites and AI search visibility for founder-led businesses is the whole practice. No side agency, no unrelated retainers, no second specialty pulling at the calendar.
I work this market because I live in it. Plenty of the firms selling AI visibility to Tampa Bay run it from another state, sometimes another country, off a template with your city name dropped in. Local clients get in-person meetings and someone who already knows the market they’re competing in.
You know the price before the work starts. Websites start at $5,000 with your first year of care included. After that, the Care Plan is a simple yearly fee. No monthly bill that creeps, no contract you have to remember to cancel.
Getting you found. That’s the whole business.
Yes. Answer Visible is a veteran-owned studio based in St. Petersburg, Florida, run by Lindsay Smith, a military veteran with hands-on experience across web design, development, and the full stack of modern search visibility.
Lindsay Smith, a military veteran with 15 years of web and marketing experience, including 6+ years in enterprise cybersecurity and compliance. The same person who scopes the work executes it: no account managers, no interns, no handoffs.
Because founder-led companies get overlooked from both directions. Big agencies are built for marketing departments and layers of process. Template shops sell one-size output with no strategy. Founder-led businesses need one person who does the strategy and the execution both, and that is what Answer Visible is built for.
Yes. I'm actively pursuing SBA VetCert and VA Vets First Verification. Both are in progress. These certifications matter most for government and corporate procurement, and they're part of building the entity authority that matters for AI visibility too.
Yes. I hold HubSpot Academy's AEO Fundamentals certification, covering the fundamentals of answer engine optimization. It's a young field, and there's no single accrediting body yet the way there is for older disciplines, so that certification sits alongside the proof that matters most: schema implementation, audits, and original research like the 28-practice AI visibility study across ChatGPT, Google AI Overviews, and Gemini.
Start with a conversation. I'll look at where you are, where you should be showing up, and whether we're the right fit. Or request a free Answer Visible Check first. No commitment.