A Facebook-only show,
built to be found.

The problem

A show people could watch. Search couldn't find it.

Kned Right in the Middle had everything a show needs except a way to be found. More than 40 episodes, a real following, and a host who knows how to hold an audience, all living on a single Facebook page.

A Facebook page is a place to post, not a place search engines and AI tools can read and cite. Ask ChatGPT, Google AI Overviews, Gemini, or Perplexity about the show and there was nothing durable for them to find.

Discovery was capped at the people who already followed the page. Everyone else, and every AI answer engine, hit a blank wall.

What we built

A home built to be found.

We built the show a fast, static website that puts its content in the page itself, so people and AI crawlers alike can read it. Facebook stays the home for episodes, and the site is the durable, findable layer underneath.

• Structured data that defines the show as a video series and Kelly as its named host, plus a marked-up FAQ, so AI systems can read and cite the essentials
• Clean crawlability from day one: a robots file that welcomes AI crawlers, an XML sitemap, and social share cards so links look right wherever they are posted
• A clear content layer covering what the show is, how to watch, who hosts it, and a section for teachers who use episodes as classroom warm-ups
• Every path pointing back to Facebook, so the site feeds the show's home instead of competing with it, with analytics ready to track engagement from launch

Where things stand

Early, and honest about it.

This case study leads with the build, not results, because there aren't citation or traffic numbers yet worth reporting honestly. The site is new, and AI visibility compounds as a site gets crawled and corroborated over time.

The foundation comes first. When there's real Search Console and analytics data behind the show's visibility, this case study gets its second half.