Six years. Four blends. A loyal following built entirely on word of mouth. No website. No online store. Just a great product that was finally ready for the world to find.

Client: Small-batch spice brand, St. Petersburg Services: Build, brand Platform. Shopify

The situation

A real brand with
no online home.

Original, Blackening, Fuego, Smokey. Four handcrafted blends made in St. Petersburg, sold to a growing base of fans who kept coming back for more. The product was proven. The timing was finally right.

This wasn't just about selling spices online. It was about building something the owner could actually run themselves.

The goal: launch in June with a Father's Day month special, do it right, and hand it off cleanly. A Shopify store they could run. A brand identity they could build on. Labels they could update themselves.

What we built

Store, brand,
and toolkit.

Everything needed to launch and keep running. Built to hand off completely on day one.

Full Shopify store. Products, collections, payments, shipping, and checkout built from scratch and tested before launch
SEO foundation at launch: product meta, page titles, structured data, sitemap submitted to Search Console, so the site starts earning from day one
A brand system built from scratch, palette, typography, voice, visual direction, that carries consistently across every touchpoint
Canva label templates for all four blends, so the owner can update copy, swap flavors, and print new labels without calling anyone
The Kitchen. A recipe blog set up in Shopify's native system with content live at launch, giving the brand an SEO channel and a reason for customers to keep returning
June launch with a Father's Day month special live from day one
Email signup integrated so the owner can start building a list from the first sale

What was delivered

Everything the owner needs.

Shopify store

Ready to sell on day one

Products, collections, checkout, payments, and shipping: configured, tested, and ready before we handed over the keys.

SEO foundation

Earning from the moment it went live

Every product and page has optimized meta, structured data, and a sitemap submitted to Search Console. The site didn't have to wait to start earning authority.

Brand system

An identity they can build on

Palette, type, and tone documented so every future decision is easier, and the brand stays consistent as it grows.

Canva label templates

No designer required

Four blend-specific Canva templates. The owner can update copy, adjust, and print new labels on their own schedule.

Content & blog

Content live from day one

The Kitchen. A recipe blog built in Shopify with content live at launch. An SEO asset and a reason for customers to come back.

Six years in the making. Now anyone can find it.

Book a call → Or start a conversation →

Six years in.Finally online.

A real brand withno online home.

Store, brand,and toolkit.